google-site-verification=Bi5tI8WZLmgLQCt3p-aIw8z5CkJAHeD9rrURuZtohHM Ethnographic Analysis - Human Factors Minute

Episode 21

Ethnographic Analysis

...and now for another Human Factors Minute! Ethnographic analysis, or the study of ethnography, is a branch of Human Factors that involves the direct study of people and cultures. The purpose of ethnographic analysis is to allow scientists to observe their subjects on the ground level, interacting with them as another person would instead of creating a scientist-subject relationship. Ethnographic research is designed to produce both descriptive, scientific observations and data that can represent a culture mathematically. To produce these kinds of results, researchers use several techniques, including direct observation, interviews and questionnaires or polls to collect both qualitative and quantitative data. Researchers in Human Factors, utilize ethnographic techniques early in the design or research process. to expand and add context to their research. Ethnography is also used in business to better understand customers and a business's employees. This has been another Human Factors Minute! Be sure to check out our main show at our official website: Support us on these platforms to get access to the entire Human Factors Minute library: Patreon: Buy us a coffee: Join us on Discord: Follow us: Human Factors Cast Merchandise Store: Follow us on Twitch: Follow us on YouTube: Follow us on LinkedIn: Follow us on Twitter: Follow us on Facebook: Resources: Music by Kevin McLeod:

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About the Podcast

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Human Factors Minute
(Presented by Human Factors Cast)

About your host

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Nick Roome

Nick is currently a Senior UX Researcher at Turvo in the Pacific Northwest, focused on developing innovative solutions and optimizing human performance for SaaS based supply chain logistics programs. Alongside colleague and friends, Blake Arnsdorff and Barry Kirby, Nick hosts and produces Human Factors Cast, a weekly podcast that investigates the sciences of human factors, psychology, engineering, biomechanics, industrial design, physiology and anthropometry and how it affects our interaction with technology. Nick’s other areas of interest include, but are not limited to virtual, augmented, and mixed reality, systems engineering, and artificially intelligent systems.

Nick Started Human Factors Cast in early 2016 as a side-project. He believed that the way Human Factors concepts were being communicated is broken and saw a way to fix it. After getting initial traction, Nick moved to work on the Human Factors Cast Digital Media Lab and began assembling a multi-disciplinary team to test out new concepts in Human Factors communication.